The Cold Call
(Excerpt from Chapter Eighteen)
The Cold Call: Have you ever tried to get on the
phone and call a perfect stranger in the hopes of getting a booking? Its terrifying!
Getting on the phone and calling someone out of the blue is probably the biggest fear
faced by most every business seeking out new clients. Theres something uncomfortable
about the whole process. This fear then becomes an obstacle to your success.
The first time I made a cold call, I felt like I was
intruding. I felt like I was bothering people. Part of the reason I felt this way is
because I know it bothers me when sales people call me at home. I get so tired of phone
salesmen that I hang up on them. I imagine the frustration and rejection they must feel
and I dont want to have to go through the same thing with my business.
(See CHAPTER EIGHTEEN)
What do I do now?
Thanks to the HIGHWAY TO SUCCESS system, all
the terror of the cold call is taken away and replaced by an easy to follow method where
calling a stranger becomes calling a business prospect. NO MORE awkward introductions, NO
MORE confusion on what to say, NO MORE quick rejections before you even make your pitch.
With HIGHWAY TO SUCCESS you can turn your cold call into a warm one.
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